Our Familia
Cempasúchil celebrates the vibrant flavors and spirit of Mexico with an upscale yet welcoming atmosphere. Named after the iconic marigold, every dish and drink honors tradition while embracing modern techniques and presentation.
Our Mission
To celebrate the heritage of Mexican cuisine and culture through a modern lens,
offering an upscale yet approachable dining experience that connects the community through food, tradition, and art.
Cempasúchil aims to not only serve the residents of Hercules but also to attract diners from across the Bay Area, showcasing the unique charm and culinary excellence of Chef David Neri.
Executive Chef & Owner David Neri
David Neri was raised in Mexico City, surrounded by the bold flavors and rich culinary traditions of his heritage. He began working in food at just eleven years old through his sisters’ catering business, where he developed both skill and a deep love for creating meaningful dining experiences.
By twenty, under the mentorship of Chef Tim Cass, David was appointed head chef for UC Berkeley’s athletic department, collaborating with sports nutritionists to craft flavorful, performance-driven meals. He went on to refine his culinary style in respected Bay Area restaurants, blending traditional Mexican roots with modern techniques.
Beyond the kitchen, David has helped restaurants and small businesses strengthen their operations, menus, and overall guest experience through consulting and hands-on leadership. Now, he brings his passion, expertise, and cultural pride to Cempasúchil—where every dish celebrates authentic Mexican flavor and the power of food to bring people together.
Sam is a seasoned restaurateur with over 35 years of experience in the food and hospitality industry. As the owner of award-winning establishments including Cafe Leila, Leila by the Bay, and Sweet Johannes, he has built a reputation for excellence and warm, memorable dining experiences.
A proud Hercules resident near the Bayfront, Sam is deeply connected to his community and committed to exceptional hospitality. His attention to detail, strong operational expertise, and dedication to customer satisfaction have made him a respected figure in the Bay Area restaurant scene.
Allison Demshok is a passionate entrepreneur with a background in event coordination, education, psychology, and graphic design. She spent three years as an event coordinator at a prominent San Francisco restaurant, where she mastered the art of creating memorable guest experiences. As a teacher and designer, she brings creativity, connection, and heart to everything she does.
Allison holds a bachelor’s degree in psychology with a concentration in applied behavioral analysis from Purdue University and a master’s degree in education from Dominican University. She combines her deep understanding of people with her love for food, culture, and community.
Raised in the Pinole-Hercules area—and now raising her own children there—Allison remains deeply rooted in the community she calls home. She is proud to launch Cempasúchil, a Mexican restaurant celebrating authentic flavors, warm hospitality, and togetherness. Her vision is to create a welcoming space where friends and families gather, share meaningful moments, and feel like part of nuestra familia.